FOUNDATIONAL BRANDING
(YOUR TRUST-BUILDING KIT)

To establish you as the high-value, professional choice from the very first glance.
This is how you stop competing on price and start winning on trust.

LOGO DESIGN & MODERN REBRANDING

Goal: To establish a mark of quality that justifies a higher price point.

Action Plan: This becomes your "stamp of quality" on everything—from your van to your $10,000 bid. It's the visual proof that you are a serious, professional operation.

Design Strategy: Whether it's a new logo or updating your old one, I'll create a logo that looks powerful on a truck, professional on a polo, and trustworthy on an invoice.

"WIN-THE-BID" BUSINESS CARDS

Goal: To be the only plumber a customer calls back in a 3-bid situation.

Action Plan: When you leave an estimate, you attach this card. Its weight and quality silently scream "professional."

Design Strategy: This isn't a flimsy, free card. I'll design a thick, double-sided card that feels solid—just like your work. It's a "leave-behind" that gets kept.

THE "NO-HAGGLE" INVOICE & ESTIMATE TEMPLATE

Goal: To stop customers from price-shopping you.

Action Plan: Handing a customer a professionally branded, itemized estimate instantly makes your price feel justified. It ends haggling before it starts.

Design Strategy: A clean, organized digital template (PDF/Word) that features your logo and makes you look like a high-end, organized business, not a guy with a carbon-copy pad.

PROFESSIONAL LETTERHEAD DESIGN

Goal: To ensure every official communication (bids, supplier letters, contracts) looks legitimate.

Action Plan: Use this for all your formal bids to commercial clients or for correspondence with local authorities and suppliers.

Design Strategy: A clean digital and print-ready letterhead that matches your logo and business card, reinforcing your brand's professionalism.

BRANDED PRESENTATION TEMPLATES

Goal: To win high-value commercial bids and impress community groups (like HOAs).

Action Plan: Use this PowerPoint/Keynote template to build your own presentations for big-money bids, without worrying about design.

Design Strategy: I'll create a clean, professional template with your logo, colors, and fonts, making you look like a much larger company.

MARKETING & LEAD GENERATION
(YOUR "GET-CALLS-NOW" PACK)

To proactively create new business, not just wait for it. These are your direct-response, money-making tools.

THE "NEIGHBORHOOD SATURATION" DOOR HANGER

Goal: To turn one paid job into three, slashing fuel costs and filling your schedule with high-density work.

Action Plan: This is your "Post-Job Canvas." After you finish, take 20 hangers. Walk 5 houses up, 5 houses down, and 10 across the street.

Design Strategy: This design is a direct-response ad that must combine social proof with an irresistible offer. Example Text: "Hi! We're at your neighbor's [123 Main St] right now. While we're in the area, get 10% off any service. Call today!"

THE "SLOW-SEASON-KILLER" POSTCARD (EDDM)

Goal: To proactively generate a rush of new business during your slowest months.

Action Plan: We target your ideal neighborhoods (e.g., older homes) with a high-value offer via USPS Every Door Direct Mail (EDDM).

Design Strategy: A high-impact, mail-ready postcard with a can't-miss seasonal offer. Example: "Winter Is Coming! Don't Let Your Pipes Burst. Get a $99 Winterization Inspection."

THE "EMERGENCY CALL" FRIDGE MAGNET

Goal: To be the first and only plumber a customer calls in a 2 AM emergency.

Action Plan: After every job, you hand this to the homeowner and say, "Here's our magnet for your fridge, just in case you ever have an emergency."

Design Strategy: Simple, bold, and clean. It will have your name, logo, and a massive, easy-to-read phone number. In a panic, they won't Google; they'll run to the fridge.

LOCAL PRINT AD DESIGN

Goal: To make your ads in local newspapers, magazines, or community flyers actually work.

Action Plan: When you invest in local print, make it count.

Design Strategy: I'll design an eye-catching ad that stands out from the clutter, with a clear message and a strong call to action, ensuring you don't waste your ad budget.

ANNUAL HOLIDAY GRAPHICS PACKAGE

Goal: To stay top-of-mind and build goodwill with your past customer list.

Action Plan: A one-time purchase. I'll create a full set of branded graphics for all major holidays (Christmas, New Year's, Thanksgiving, 4th of July, etc.).

Design Strategy: You get professional images and simple videos to post on social media or send in emails, keeping your brand visible and friendly all year long.